Dietary & Food Supplement Product Registration and Submission in Israel

Strategic Guide to Food and Food Supplement Registration in Israel

The Bottom Line for Global Food and Supplement Manufacturers:
The Israeli food regulatory landscape has undergone a massive transformation with the 2025-2026 “What’s Good for Europe” reform. For most food supplements and “sensitive” products that meet European Union standards the registration process is now based on a declaration-only track rather than the traditional protracted pre-approval cycle. To capitalize on this faster market entry you must appoint a local Israeli representative and ensure your technical dossiers, stability data, and multi-lingual labeling are fully compliant with the new National Food Service (NFS) digital portals. Navigating these simplified but strictly audited pathways requires expert oversight to avoid costly border delays and market recalls.

If you are planning to distribute dietary food supplements in Israel you will need to undertake the procedure for dietary food supplements registering at the Ministry of Health according to the Public Health Regulations and follow the local regulatory requirements. The National Food Service (NFS) is the regulatory body at the Israeli Ministry of Health responsible for food and food supplements approval. The NFS strictly examines the safety and quality of each dietary supplement product before it can be registered and marketed in Israel.

Israeli Ministry of Health Licenses and Requirements

Success in the Israeli market requires several specific licenses.

Only after fulfillment of these requirements and compliance with the high standards of the Israeli Health Ministry will the product be officially approved for marketing:

Business License — Any entity working in the food sector is required by law to hold a valid business license for their facility.
Importer Registration Certificate — Individuals or companies wishing to import food to Israel must receive official approval from the National Food Service.
Food Manufacturer License — This license is issued to factories involved in production, storage, or packaging of raw materials or finished products.
New Food Registration — Any manufacturer or importer of a new dietary supplement is required to hold approval. This applies to raw materials, flavorings, preservatives, and specialized health supplements.

The 2025-2026 “What’s Good for Europe” Reform

As of 2025 Israel has adopted a “European Track” for food supplements. Under this reform products that comply with EU regulations can often bypass the traditional “Sensitive Food” pre-market scrutiny. Instead importers provide a declaration of compliance and a certificate from a recognized EU laboratory. This has reduced registration timelines from several months to just a few weeks for qualified products.

Labeling and Packaging Requirements

The text and graphics for the label and package must be meticulously arranged and submitted for approval.

The language requirements depend on the intended end-user of the product:

Domestic Use — Labeling and instructions must be provided in English, Hebrew, and Arabic.
Professional Use — If the supplement is intended for health facilities only the labeling may be provided in English.

Categorization of Food and Supplements

After registration each category requires different handling based on its origin and storage needs. Sensitive food categories include milk and dairy products, infant formulas, meat, fish, and dietary supplements.

Non-sensitive or “Regular” food products follow a simplified declaration process but are still subject to post-market surveillance and sampling by the IMOH.

The Key to Successful Market Entry

The key to successful export and registration in Israel depends on the consulting and support of professionals who are knowledgeable in all processes at the Israeli Ministry of Health. For companies registered outside of Israel we provide local representation and professional regulatory capabilities to navigate the AMAR and NFS portals efficiently. This ensures long-term fruitful business relationships and protects your brand from regulatory non-compliance.

Frequently Asked Questions

Does a food supplement approved in the USA automatically qualify for the new European Track?
Not necessarily. The 2026 reform specifically targets EU-compliant products. If your product is FDA-compliant but does not meet specific EU ingredient limits it may still need to go through the traditional sensitive food registration track in Israel.

What is the role of a local agent for a foreign food company?
A local agent acts as your official representative before the National Food Service. They manage the digital submissions, handle communications regarding lab testing, and ensure that your annual import licenses remain valid.

Are there specific restrictions on health claims in Israel?
Yes. The IMOH is very strict regarding medical claims on food supplements. Any claim regarding the prevention or cure of diseases is generally prohibited and can lead to the rejection of your registration application.